As a property developer, understanding the needs and preferences of potential homebuyers is crucial to the success of your projects. While there are some changes to them periodically, you should always be aware of the key features homebuyers look for when buying property. Incorporating these elements in your development projects will allow you to meet the market’s demands and boost the appeal of your properties.
Many homebuyers are acutely aware of environmental issues and the need to reduce energy consumption. But while they might have once looked at energy-efficient features as a nice-to-have, many of these are now mandatory. The 2022 National Construction Code (NCC) requires a minimum energy efficiency rating of 7 stars for all new houses and apartments.
Ratings are provided by the Nationwide House Energy Rating Scheme (NatHERS) and include major appliances, solar, and batteries. This makes it essential to now not only design with energy efficiency in mind, but to involve a NatHERS accredited assessor in the design process.
Outdoor Living Spaces
Australians love spending time outdoors, making outdoor living spaces a highly sought-after feature. Develop properties that feature well-designed alfresco areas, patios, or decks that seamlessly blend with indoor living spaces. Where space allows, include landscaping, quality fencing, and easy-to-maintain gardens to further enhance the appeal.
Ample storage is a must-have for many homebuyers, so be sure to include built-in wardrobes, walk-in pantries, and clever storage solutions throughout your properties. Keep in mind the importance of storage for bulky items such as bikes, gardening equipment, and tools, which may require a garage or external storage shed.
Connectivity and Technology
In today’s digital age, homebuyers appreciate properties that are equipped with the latest technology. Ensure your developments include ample power outlets and USB charging points, as well as pre-installed broadband and smart home capabilities. These features cater to buyers seeking convenience and seamless connectivity.
As more Australians work from home, flexible living spaces have become a priority. Design properties with multi-purpose rooms that can be easily converted into home offices, playrooms, or guest bedrooms. Open-plan living areas that can be adapted to suit various needs are also a plus.
Natural Light and Ventilation
Well-lit and well-ventilated properties are highly desirable, especially when they are designed to maximise natural light and airflow. The Archistar property development platform includes a design generator capable of creating hundreds of design variations. And it allows you to quickly assess each design for issues relating to natural ventilation, hours of sunlight, and shadowing. Design homes with large windows to maximise natural light and ensure there is sufficient airflow throughout the property. High ceilings and open spaces can also contribute to a brighter, more spacious feel.
Homebuyers are increasingly drawn to properties that require minimal maintenance. Choose durable, low-maintenance materials for fixtures and finishes, and consider easy-to-clean surfaces for kitchens and bathrooms. If you incorporate landscaping, ensure that it requires minimal upkeep to further enhance the low-maintenance appeal.
Location and Amenities
Although you may have limited control over the location of your development, it’s important to consider nearby amenities. Homebuyers value properties close to schools, shopping centres, public transport, parks, and recreational facilities. Ensure your marketing materials highlight these nearby attractions to maximise the appeal of your development.
By incorporating these essential features into your property developments, you can better cater to the preferences of Australian homebuyers. Prioritising energy efficiency, outdoor living, storage, connectivity, flexibility, natural light, low-maintenance living, and location will help you create attractive properties that meet the demands of the market. Tap into the full potential of your property development projects with Archistar. Sign up for our free plan now and explore how our platform can help you create properties that check all the boxes for homebuyers.